When a hobby-turned-business experienced some unexpected growing pains, a local entrepreneur needed legal help to protect his company’s trademarks, intellectual property, and more.
Firefighter Luke Schneider’s passion for coffee started as a hobby. He enjoyed the process of roasting his own beans and playing with flavor profiles in his kitchen with his wife. He had no idea it would brew into a thriving online retail presence with a perk of giving back to his fellow firefighters and first responders. Luke and his team at Fire Dept. Coffee have relied on WilliamsMcCarthy LLP to protect and support the growing company.
Fire Dept. Coffee is a veteran-owned business in Rockford, Illinois, that brings together a team of active and retired firefighters who share a passion for a great cup ‘o joe. Together, they’ve built Fire Dept. Coffee, a direct-to-consumer online retail presence that drives more than 100,000 visitors a month. Its customers fuel the growth, showing (and sharing) their affinity for the brand, its stellar coffees and merchandise, and its mission of supporting first responders.